Logo is your mark. The mark is representing your business. A good logo is memorable and creates the opportunity to promote your website.
Simplicity of design
Do you recognize such logos as Coca-Cola, Nike, Google or Apple? These are the most recognizable identity signs in the market these days. They characterize not only by a smart design but also by representing a particular lifestyle. Besides Coca-Cola, all these logos are very, very simple, scientists say that the simplest ideas are the genius ideas. It is good to know that your designer knows how to achieve simplicity before you'll decide to go for it.
Market analysts are saying, that designing an ugly but unique logo is better, than copying the existing one. It is that because by copying a big brand, you make people resistant to remember the uniqueness of your brand and record it deep inside their minds.
Logo should be light and easy to understand. The most experienced companies these days, no matter what market, are either trying to achieve a fun and friendly approach, or smooth and neutral one. Why is that? The largest group of clients these days in the UK and the USA are teenagers, by approaching them when they are still in their teen years - companies create a nice memory which later young people and adults will recognize and link.